LAUSR

To determine which graphic and color combination for a 3-dimensional visual illusion speed reduction marking scheme presents the best visual stimulus, five parameters were designed. According to the Balanced Incomplete Blocks–Law of Comparative Judgment, three schemes, which produce strong stereoscopic impressions, were screened from the 25 initial design schemes of different combinations of graphics and colors. Three-dimensional experimental simulation scenes of the three screened schemes were created to evaluate four different effects according to a semantic analysis. The following conclusions were drawn: schemes with a red color are more effective than those without; the combination of red, yellow and blue produces the best visual stimulus; a larger area from the top surface and the front surface should be colored red; and a triangular prism should be painted as the graphic of the marking according to the stereoscopic impression and the coordination of graphics with the road.