LAUSR

ABSTRACT Feral cat management needs cooperation, including financial support, from a variety of stakeholders. We used a payment card approach to investigate the willingness of tourists to donate to non-lethal feral cat management at a potential natural World Heritage site on Amami Oshima Island in Japan. We found that more than 80% of tourists intended to donate funds to non-lethal feral cat management, and the mean willingness to donate was about USD $14 (1374.1 JPY). The rate of participation in the donation was higher than that found in previous studies, and the amount of intention to donate was large enough to support non-lethal cat management. Respondent income and attitudes toward lethal options affected intentions to donate. Those who valued the island farmland also had a higher intention to donate. Our findings provide useful information for the implementation of feral cat management strategies to conserve biodiversity while minimizing conflict.