LAUSR

ABSTRACT Competitiveness is a broad concept applied to many fields, especially economics. The study of tourism competitiveness has focused on factors that can enhance the prosperity of a destination. One of these factors is innovation. Innovation makes a destination’s enterprises more advanced and efficient, therefore, more productive. The first studies about innovation in technology, consider it an incipient concept based only on activities such as internet use, but it has evolved into a wider concept changing the way of doing business. Innovation is not only an enhancer of competitiveness, it is a more relevant concept; it can be a generator of prosperity on its own because innovation in every aspect will provide a better quality of life for the destination.