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Memorable tourism experience design an effective destination marketing tool

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Destination managers grapple with the need to create powerful memorable tourism experiences (MTEs) through their travel products. The theoretical framework of this study is grounded on Pine and Gil... Click to show full abstract

Destination managers grapple with the need to create powerful memorable tourism experiences (MTEs) through their travel products. The theoretical framework of this study is grounded on Pine and Gil...

Keywords: destination; experience design; tourism experience; memorable tourism; design effective

Journal Title: Anatolia
Year Published: 2019

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