ABSTRACT Every year thousands of students enrol in tourism and hospitality management courses to make a career in the tourism industry. The issue, why students study tourism and hospitality programme… Click to show full abstract
ABSTRACT Every year thousands of students enrol in tourism and hospitality management courses to make a career in the tourism industry. The issue, why students study tourism and hospitality programme is still under-researched. The present study investigates the motivations of students to pursue a tourism and hospitality management course at the post-graduation level. The study was conducted during the year 2017–2019 on a cohort of 758 students from 30 universities in India. The present study reports the key factors explaining students’ motivations and discuss their relevance in the tourism education scenario.
               
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