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Though extant literature has investigated the role of brand endorsers in political marketing and communication research, few studies have investigated the causal relationships between brand endorse... Click to show full abstract
Though extant literature has investigated the role of brand endorsers in political marketing and communication research, few studies have investigated the causal relationships between brand endorse...
Keywords:
preference political;
political brand;
brand endorsers;
endorsers political;
brand;
brand preference
Journal Title: Journal of Marketing Communications
Year Published: 2020
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Journal Title: Journal of Marketing Communications
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!