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Online reviews are an integral destination in the contemporary consumer decision journey as consumers systematically employ them in their decision making processes. Despite burgeoning online review... Click to show full abstract
Online reviews are an integral destination in the contemporary consumer decision journey as consumers systematically employ them in their decision making processes. Despite burgeoning online review...
Keywords:
online review;
modes persuasion;
review;
aristotle modes;
valence effects;
persuasion valence
Journal Title: Journal of Marketing Communications
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of Marketing Communications
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!