LAUSR

Abstract Drawing on a large-scale study examining the British broadsheets’ coverage of the first Gaza war, this paper proposes some methodological considerations for analyzing the particularly emotive discourse on the Palestinian-Israeli conflict, and suggests a reflective multi-methodological approach to account for both the complexities and the intensities of the conflict. The paper starts by arguing that, working with a large data-set, quantitative data are both required and required to be interpreted by acts of contextualisation. Two strategies of contextualization are then introduced: interpreting patterns and associations in the numerical data. Following this, the paper continues by examining the findings and dilemmas that have emerged from quantitative analysis, using qualitative analysis of editorial extracts. It therefore shows examples for how quantitative codes can be built into and built up by narratives and arguments. Doing this, it also demonstrates possible ways of connecting qualitative to quantitative research: explanation, extension, and transformation/subversion.