ABSTRACT The Covid-19 global pandemic has created an unprecedented experience for many. The private higher education was not spared and currently faces numerous challenges. This paper aims to provide a… Click to show full abstract
ABSTRACT The Covid-19 global pandemic has created an unprecedented experience for many. The private higher education was not spared and currently faces numerous challenges. This paper aims to provide a brief background on the higher education landscape in Malaysia and the impact of the Covid-19 pandemic on the private higher education sector. Inevitably, these institutions need to reimagine their existing business models in order to face the post-pandemic world.
               
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