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ABSTRACT The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure… Click to show full abstract
ABSTRACT The purpose of this research is to test the usefulness of eye-tracking in measuring the perceived beauty of photos of the Great Barrier Reef. Eye-tracking is used to measure visual attention (fixation count, fixation duration) to 21 photos ranked in the degree of perceived beauty. Results indicate significant differences in visual attention to ‘beautiful’ and ‘ugly’ photos and a significant correlation between average perceived beauty and attention measures. This study provides evidence that eye-tracking can be used to measure the relative perceived beauty of natural images reflecting the attention given to ‘attractive’ images.
Journal Title: Current Issues in Tourism
Year Published: 2019
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