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The roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets: an application of a model of goal-directed behaviour

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The purpose of this study is to understand the roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets by using the model of goal-directed… Click to show full abstract

The purpose of this study is to understand the roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets by using the model of goal-directed behav...

Keywords: seeking food; food authenticity; novelty seeking; authenticity youth; youth travellers; roles novelty

Journal Title: Current Issues in Tourism
Year Published: 2021

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