LAUSR

ABSTRACT Whyalla epitomised the promises of industrialism and consumerism during Australia’s Golden Age of capitalism, roughly 1945–1975. Located on South Australia’s Eyre Peninsula, Whyalla was a bustling industrial town (later a city) following the Second World War. It was home to the shipyard of Broken Hill Proprietary Company Limited (BHP) and, from 1965, a steelworks. Before the war, Whyalla had been a company town, one planned and directed by BHP. Following the Second World War, it had morphed into a hybrid public–private town, albeit one that was heavily influenced by BHP, so much so that many still considered Whyalla to be a company town. Drawing from company materials, parliamentary records, oral histories, and the Whyalla News, this article argues that, together, BHP, the South Australian government, and residents conveyed and developed Whyalla to be an “Industrial Eden”. These actors forged postwar Whyalla to be a metaphor for what BHP, South Australia, and, ultimately, Australia had to offer. Whyalla represented progress, modernity, abundance, and stability. Moreover, it was presented and even accepted as a great place to live and work. For a moment, Whyalla was a capitalist utopia.