LAUSR

Abstract Many of today’s pilgrim routes are not only conceived of as religious thoroughfares. They are also seen as historical and cultural routes and are embraced by heritage polices and the tourism industry. It follows from this that contemporary pilgrim routes are endowed with many meanings and expectations, both in the public and private spheres. While much research has focused its attention on the diversity of motives, experiences and symbolic meaning processes among those who embark on journeys along pilgrim routes, less attention has been paid to the varieties of stakeholders involved. By exploring how different types of stakeholders engage with a recently reinvented pilgrim route in Norway, it is shown how this route represents a contested space. Among various stakeholders involved in the development and the management of the pilgrimage, as well as stakeholders who take an interest in the material and symbolic benefits one could possibly draw from it, there are disagreements on what kind of heritage pilgrimage should represent. The differing approaches are basically represented by those who want to promote religious motivations, traditionalist outdoor recreation interests and stakeholders who primarily want to develop and market the pilgrim route in a touristic context. While distinctions between categories such as pilgrims and tourists, or vacationers and religious travellers, are becoming more and more blurred, opposing and partly intersecting discourses among stakeholders tend in this case to result in the upholding of these kinds of distinctions. This implies that travellers along pilgrim route are not left to themselves with their experiences and practices. While some stakeholders take an interest in what pilgrims are doing, in the sense that they want to profit from it, others are concerned about questions of whom a pilgrim is and for whom a pilgrim route is for.