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ABSTRACT Although the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the… Click to show full abstract
ABSTRACT Although the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the impact of negative political messages on political trust in Turkey. The findings indicate that although exposure to negativity alters the trust level of the citizens, this impact is not uniform and dependent on party identifications.
Keywords:
differential effects;
effects negative;
run show;
negative campaigning;
show differential
Journal Title: Turkish Studies
Year Published: 2017
Link to full text (if available)
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Journal Title: Turkish Studies
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!