LAUSR

ABSTRACT The rapid expansion of wildlife tourism over recent decades has led to a growing concern about the potential negative impacts these viewing activities can have on targeted species. Marine wildlife tourism has been no exception, and many researchers have investigated the issues surrounding wildlife watching activities for various marine species. The majority of such studies have focussed on the potential negative effects on either the species in question, on visitor education, or on tourist satisfaction. Only recently have ethical dimensions been addressed, particularly the practice of provisioning wildlife during touristic encounters. This study explored the tourist experience of pelagic birdwatching tours in Kaikoura and on Stewart Island, New Zealand. Unprompted, qualitative comments from birdwatchers discussed the close encounters with pelagic birds and the practice of provisioning the birds. Results reveal the ethical dissonance of not agreeing with feeding wildlife while simultaneously enjoying viewing pelagic birds at close range. The results suggest that tourists are concerned about the potential negative effects of feeding pelagic birds, but accept these for the benefit of their own wildlife experience.