LAUSR

In the early 1990s, several European welfare states embraced the idea that the voice and life knowledge of people in poverty should be recognised in policymaking. In that regard, many authors proclaimed a paradigm shift from advocacy to self-advocacy, emphasising the agency of people in poverty to speak for themselves. Emblematic in these developments in Belgium was the photobook Courage, published in 1998 by an NGO called Movement for People with a Low Income and Children (BMLIK). Through documentary family photography and oral testimonies, Courage develops a visual rhetoric on the citizenship of people in poverty while reframing poverty as a violation of human rights. Historical research demonstrates, however, that Courage was produced by middle-class volunteer allies and is therefore a rhetorical tool for self-advocacy but certainly not a product of self-advocacy. Moreover, many authors have been highly critical of identity politics, since positive imagery can equally be disempowering in reinforcing neo-philanthropical principles of self-help and willpower which ultimately lead away from redistributive policies. This article therefore examines, through oral history with photo elicitation, how the people involved experienced being portrayed as the protagonists of self-advocacy on the poverty problem. The findings show how the portrayed people fluidly (dis)identified over the past 20 years through three intertwined subjective processes involving Courage as an artefact: for remembering (historical function), for assessing (evaluative function) and for advocacy (persuasive function). As such, they appear not as passive objects of others’ campaigning strategies, but as active co-constructors of self-advocacy rhetoric. Some of the pitfalls and potentials of identity politics in the struggle against poverty are discussed.