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The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural context... Click to show full abstract
The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural context...
Keywords:
seed;
orientation case;
measures market;
developing measures;
case ethiopian;
market orientation
Journal Title: Journal of African Business
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of African Business
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!