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This study investigates the effect of corporate social responsibility (CSR) on customer loyalty and explores the role of customer engagement. The moderating role of gender is also examined. A total... Click to show full abstract
This study investigates the effect of corporate social responsibility (CSR) on customer loyalty and explores the role of customer engagement. The moderating role of gender is also examined. A total...
Keywords:
csr customer;
customer engagement;
customer;
role customer;
customer loyalty;
role
Journal Title: Journal of African Business
Year Published: 2021
Link to full text (if available)
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Journal Title: Journal of African Business
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!