ABSTRACT New mothers frequently seek information and community on social networking sites as they seek to establish their parenting practices. As social networking sites for mothers (SNSM) present an environmental… Click to show full abstract
ABSTRACT New mothers frequently seek information and community on social networking sites as they seek to establish their parenting practices. As social networking sites for mothers (SNSM) present an environmental influence on the family system, a mother’s experience with social comparison, belonging, and emotion on SNSM can bear significant influence over her satisfaction with her parenting. The present study utilized survey methods to explore mothers’ (n= 336) reported experiences of these variables. We use structural equation modeling to specify a model with good fit, which indicated that greater downward comparison directly related to greater parenting satisfaction, with belonging and negative emotion as mediating indirect relationships. Implications for family communication and mothers’ SNSM practices are discussed.
               
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