ABSTRACT The unprecedented growth in U.S.-China film coproductions and Chinese companies’ high-profile investment in Hollywood studios and U.S. cinemas signal a shift in global power relationships and a reshaping of… Click to show full abstract
ABSTRACT The unprecedented growth in U.S.-China film coproductions and Chinese companies’ high-profile investment in Hollywood studios and U.S. cinemas signal a shift in global power relationships and a reshaping of the global media structure. Combining textual and document analysis with interviews of policy makers and film professionals in China and Hollywood, this article explores the implications of U.S.-China coproduction for global communication. The article proposes three ways of understanding coproductions: as a market-driven and profit-seeking partnership, as a policy and power negotiation, and as a brave experimental adventure. This article contends that the current state of U.S.-China coproduction manifests the contradiction between desire and reality. Although coproductions have the potential to create a space for a new global culture, to develop innovative communication models, and to achieve a China-U.S. consensus, the fulfillment of these potentials will require a steadfast effort and the commitment of more than one generation of filmmakers from both China and the U.S.A. Nevertheless, a global culture and a reshaping of the global media structure are in the making.
               
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