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Making memorable choices: Cognitive control and the self-choice effect in memory

The current research tested the effects of active choice on memory (i.e., the self-choice effect). Across 14 experiments (N = 1100) we found that memory for choice alternatives was improved by… Click to show full abstract

The current research tested the effects of active choice on memory (i.e., the self-choice effect). Across 14 experiments (N = 1100) we found that memory for choice alternatives was improved by choo...

Keywords: choice effect; memory; choice; self choice

Journal Title: Self and Identity
Year Published: 2021

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