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This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-size... Click to show full abstract
This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-size...
Keywords:
customer relationship;
relationship management;
customer;
impact customer;
company reputation;
relationship
Journal Title: Journal of Relationship Marketing
Year Published: 2020
Link to full text (if available)
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Journal Title: Journal of Relationship Marketing
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!