LAUSR

According to voter choice behavior theory, voters’ motives and perceptions in different political markets could be different, though the voters’ basic cognitive structure is similar. Still, it is possible that differences in voter behavior in different political markets of different countries can exist due to long-term differences in traditions, cultures, and political market structures. Although the Web provides one of the most active and influential political marketing tools and it is available to voters everywhere, this study will try to find out whether the effect of the web is different due to differences between these countries’ traditions, cultures, values and political market structures. We show that the ability of bloggers to affect political realities, political market structure, and democratization is influenced by the country tradition, culture, and values.