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This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data... Click to show full abstract
This article offers a 38-item nine dimensional statistically valid structural model of political mix for a developing country. The methodological approach of the study is based on 2357 primary data...
Keywords:
multidimensional political;
model;
political marketing;
marketing mix
Journal Title: Journal of Political Marketing
Year Published: 2019
Link to full text (if available)
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Journal Title: Journal of Political Marketing
Year Published: 2019
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!