LAUSR

ABSTRACT Research shows that media figures can influence the construction of one’s personal and social identity. However, there are few studies that examine representations of stigmatized groups with developmental disorders, such as those with autism spectrum disorders. This research examines the effect of a viewer’s scores on the autism quotient (AQ) and their relationship with homophily and attributional confidence towards Sheldon on The Big Bang Theory, who is suspected of having Asperger’s syndrome (AS). Guided by uncertainty reduction theory the results indicated a positive relationship between the dimensions of the AQ and homophily with Sheldon, and a positive relationship between higher scores on the AQ and attributional confidence towards Sheldon. The implications of identification with fictional television characters for individuals with AS, and the application of the AQ in future research are discussed relative to the current findings.