LAUSR.org creates dashboard-style pages of related content for over 1.5 million academic articles. Sign Up to like articles & get recommendations!

Roughing the caster! Sexism and perceived female sports broadcasters’ credibility

Photo from wikipedia

ABSTRACT Women football broadcasters still face challenges in obtaining careers and advancing professionally. The researchers sought to bridge the gap in research to better understand the audience’s perceptions of female… Click to show full abstract

ABSTRACT Women football broadcasters still face challenges in obtaining careers and advancing professionally. The researchers sought to bridge the gap in research to better understand the audience’s perceptions of female sports broadcasters in sports, specifically the National Football League. Using an experimental design the researchers explored individual perceptions of the credibility of a female play-by-play commentator in comparison to a male play-by-play commentator. The results demonstrate that participants believed female sports broadcasters were not as credible or exciting as male sports broadcasters. The researchers consider and discuss the implications of these findings and suggest future research in the area.

Keywords: roughing caster; sexism perceived; sports broadcasters; female sports; credibility; caster sexism

Journal Title: Atlantic Journal of Communication
Year Published: 2020

Link to full text (if available)


Share on Social Media:                               Sign Up to like & get
recommendations!

Related content

More Information              News              Social Media              Video              Recommended



                Click one of the above tabs to view related content.