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ABSTRACT This research explores how and by which mechanisms and processes a social movement diffuses to other countries or regions and the role of communication management in this spread. Findings… Click to show full abstract
ABSTRACT This research explores how and by which mechanisms and processes a social movement diffuses to other countries or regions and the role of communication management in this spread. Findings suggest activists and advocates involved in the diffusion process can be understood as strategic translators whose work is locally oriented, but also whose connections and frames of reference are transnational. Activists and advocates are not merely receivers of information; rather, they are active seekers who engage with transnational ideas, information, and connections.
Journal Title: International Journal of Strategic Communication
Year Published: 2020
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