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Cities worldwide consider the hosting of sport mega-events such as the Olympics as a strategy to improve their global image through strengthening the local ‘brand’. This image construction is stron... Click to show full abstract
Cities worldwide consider the hosting of sport mega-events such as the Olympics as a strategy to improve their global image through strengthening the local ‘brand’. This image construction is stron...
Keywords:
image;
contesting brand;
brand;
analysis image;
brand media;
media analysis
Journal Title: European Journal for Sport and Society
Year Published: 2018
Link to full text (if available)
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Journal Title: European Journal for Sport and Society
Year Published: 2018
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!