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Research question: Research into new sport teams has maintained a narrow focus on season ticket holders. This is redressed in this study by determining whether immediate preferences towards new loc... Click to show full abstract
Research question: Research into new sport teams has maintained a narrow focus on season ticket holders. This is redressed in this study by determining whether immediate preferences towards new loc...
Keywords:
consumer behaviour;
league teams;
toward new;
teams television;
behaviour toward;
new league
Journal Title: European Sport Management Quarterly
Year Published: 2020
Link to full text (if available)
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Journal Title: European Sport Management Quarterly
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!