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Despite the increasing importance of customer engagement (CE) as a significant facet to facilitate increased profitability for organisations, little sport management research has examined anteceden... Click to show full abstract
Despite the increasing importance of customer engagement (CE) as a significant facet to facilitate increased profitability for organisations, little sport management research has examined anteceden...
Keywords:
customer engagement;
perceived corporate;
customer;
impact perceived;
corporate social
Journal Title: European Sport Management Quarterly
Year Published: 2021
Link to full text (if available)
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Journal Title: European Sport Management Quarterly
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!