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Trust in fairness, doping, and the demand for sports: a study on international track and field events

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We investigate empirically the impact of spectators' trust in fairness of the sporting competition on TV demand for sports as well as its role in the doping-demand relation.We use data… Click to show full abstract

We investigate empirically the impact of spectators' trust in fairness of the sporting competition on TV demand for sports as well as its role in the doping-demand relation.We use data from a two-w...

Keywords: demand sports; sports study; fairness doping; doping demand; demand; trust fairness

Journal Title: European Sport Management Quarterly
Year Published: 2021

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