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Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being ... Click to show full abstract
Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being ...
Keywords:
consumer brand;
media brands;
brand engagement;
news media
Journal Title: Journal of Media Business Studies
Year Published: 2021
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Journal Title: Journal of Media Business Studies
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!