Photo by scottwebb from unsplash
The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived tru... Click to show full abstract
The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived tru...
Keywords:
love news;
brand love;
media brands;
news media
Journal Title: Journal of Media Business Studies
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!
Journal Title: Journal of Media Business Studies
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!