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Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course.Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment… Click to show full abstract
Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course.Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.
Keywords:
judgment theory;
audience attitudes;
social judgment;
resistant audience
Journal Title: Communication Teacher
Year Published: 2017
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Journal Title: Communication Teacher
Year Published: 2017
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!