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Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business… Click to show full abstract
Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical learnings and create messages for both internal and external stakeholders utilizing a variety of communication channels, including social media.
Journal Title: Communication Teacher
Year Published: 2020
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