LAUSR

Abstract The purpose of this study is to investigate the impacts of the duration of children’s exposure to television, the level of parental guidance during the exposure and the types of animations (realistic or unrealistic) on their task persistence. A total of ninety young children with a mean age of 60.1 months (SD = 5.89) participated in the study. The time the children spent on unsolvable puzzles was recorded as an indicator of task persistence. The children were randomly assigned to either a realistic animation group or an unrealistic animation group. Initially, the children were tested with an unsolvable puzzle as a pretest. They were given a posttest two weeks later. During the test, the realistic animation group watched a realistic animation and the unrealistic animation group watched an unrealistic animation before they were asked to work on another unsolvable puzzle. The same procedure was repeated with a follow-up test two weeks later. In the pretest, no significant difference among the independent variables emerged between the groups. Multiple regression between the posttest and the follow-up test pointed out children’s daily exposure to television as a predictor of a decrease in their task persistence. The finding places more emphasis on the duration of children’s exposure to television than parental guidance and the types of television programs.