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Pharmaceuticals and market definition: a cautionary tale

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There is no simple prescription for defining the relevant product market for pharmaceuticals. As price is usually the key variable, the price inelastic demand for pharmaceuticals complicates the ma... Click to show full abstract

There is no simple prescription for defining the relevant product market for pharmaceuticals. As price is usually the key variable, the price inelastic demand for pharmaceuticals complicates the ma...

Keywords: definition cautionary; market definition; market; pharmaceuticals market; cautionary tale

Journal Title: European Competition Journal
Year Published: 2021

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