LAUSR

ABSTRACT The era of total digitisation demands companies to seek innovative approaches in managing digital assets. This paper presents and studies an analytical model of an enterprise social network (ESN) employed by organisations in facilitating knowledge sharing and learning. Exploring the design of reward systems that motivate workers to share knowledge, we focus on how the dominant type of learners (avid or impressionable), the network structure of the ESN, and digitisation affect the reward systems. This research provides valuable insights for practitioners to implement appropriate reward systems to promote knowledge sharing and learning in ESNs.