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Conference Review: The Design of Business | The Business of Design

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In 2008, the American Institute of Graphic Arts (AIGA) Design Educators’ conference, Massaging Media 2: Graphic Design Education in the Age of Dynamic Media, presented trends in interaction design and… Click to show full abstract

In 2008, the American Institute of Graphic Arts (AIGA) Design Educators’ conference, Massaging Media 2: Graphic Design Education in the Age of Dynamic Media, presented trends in interaction design and motion media that would reshape design education for a relevant future. In her keynote address, “Toto, I’ve Got a Feeling We’re Not in Kansas Anymore... ,” Meredith Davis, Professor and Director of Graduate Programs at North Carolina State University College of Design, asserted that linear, object-oriented, simple-to-complex design projects are inadequate for training the designers of the twenty-first century. To problem-solve and communicate visually in the global market of objects, ideas, and continuous innovation, students must learn to tap their personal experience, build new knowledge from research, curate failure, and gain exposure to a wide range of disciplines. Preparation is key; without plans to align design education accordingly, she argued, design graduates would find themselves ill-prepared for the marketplace, and Jeanne Criscola is Assistant Professor of Design at Central Connecticut State University. [email protected] © 2019 Jeanne Criscola DOI: 10.1080/17547075.2019.1606522

Keywords: conference review; design education; business; review design; design

Journal Title: Design and Culture
Year Published: 2019

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