LAUSR

Abstract This study examines whether youths’ safer sex literacy and their intentions to share health-related information are affected by channel (websites vs. social networking sites) and content (fact-based vs. feeling-based content). A 2 × 2 factorial experiment with repeated measures was implemented in a large public university in Hong Kong. The results showed that website-based content facilitated respondents’ safer sex literacy and information sharing intentions more effectively than content based on social networking sites. The interaction effect suggests that feeling-based content yielded a stronger effect on information sharing intentions on the website than on the social networking site.