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The role of electronic word-of-mouth (eWOM) and destination image has been extensively studied in the tourism literature; however, from the perspective of medical tourism, it is yet to be examined.... Click to show full abstract
The role of electronic word-of-mouth (eWOM) and destination image has been extensively studied in the tourism literature; however, from the perspective of medical tourism, it is yet to be examined....
Keywords:
tourism;
medical tourism;
mouth;
destination image;
role;
perspective medical
Journal Title: International journal of healthcare management
Year Published: 2020
Link to full text (if available)
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Journal Title: International journal of healthcare management
Year Published: 2020
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!