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Physician’s interest to meet the sales rep and sample need: Implication to pharmaceutical detailing and sampling efforts

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The pharmaceutical firms’ detailing and sampling effort of a new drug play an essential role for the success of the new drug launch. Their sales reps want to meet the… Click to show full abstract

The pharmaceutical firms’ detailing and sampling effort of a new drug play an essential role for the success of the new drug launch. Their sales reps want to meet the physicians to introduce their ...

Keywords: sales rep; meet sales; detailing sampling; physician interest; interest meet; meet

Journal Title: International journal of healthcare management
Year Published: 2020

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