LAUSR

ABSTRACT This paper presents findings from a membership survey of Generation Zero, a youth-led climate-change activist organisation. Data were collected in 2014 through a survey of the organisation’s membership/supporter database. The research finds that Generations Zero’s membership is very significantly homogenous, across several demographic indicators, such as geographic location, age, socio-economic class and political preference. The data show its membership is politically engaged and highly supportive of pro-climate policies and rhetoric. Generation Zero demonstrates the emergence of campaign entrepreneurialism and its associated norms in the New Zealand context. However, if Generation Zero seeks wider engagement and participation beyond a highly engaged, homogenous and activist core, to deepen public engagement with issues of climate and energy politics and communication, and to achieve change in these areas, broadening the appeal of the organisation to diverse membership may be required.