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Running Apparel Consumption Explained: A Diary Approach

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First, the current study aims to identify the determining factors of the purchase price of sportswear worn by runners. Second, this study aims to demonstrate that diary-methods can be a… Click to show full abstract

First, the current study aims to identify the determining factors of the purchase price of sportswear worn by runners. Second, this study aims to demonstrate that diary-methods can be a useful meth...

Keywords: apparel consumption; consumption explained; explained diary; diary approach; running apparel

Journal Title: Journal of Global Sport Management
Year Published: 2019

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