LAUSR

It is not uncommon for physicians to think of ways to improve the delivery of care, which may take the form of a new medical device, drug, test, or service. In recent years, structured approaches to the identification of unmet needs and the development of solutions have been introduced to the medical community. These methods, which are fundamentally built upon the principles of 'design thinking,' emphasize the importance of a human-centered approach in order to develop clear concepts that addresses one or more important needs. Yet, due to gaps in exposure and training, there remains an opportunity to improve understanding within the medical community regarding the development of an innovation, once conceived, to the point of commercialization. The purpose of this article is to provide an overview of some of the relevant considerations regarding the processes and requirements involved in bringing a new idea to market.