LAUSR

Qualitative research enjoys a rich history in family medicine and medicine more broadly (1,2). The term ‘qualitative research’ refers to a particular approach to research that comprises many differing methodologies, each with its own set of disciplinary commitments, epistemological interests and methods (3). Ethnography is among the most well known of these and combines field work and observations with interviews, a strategy that makes it unique and allows for the study of groups in their natural environments. Among other possibilities, it therefore offers the opportunity to observe phenomena that may be difficult for participants to describe in interview situations because it is a taken for granted aspect of their experiences. In this article, we provide a brief introduction to ethnography. We then discuss key methodological issues that are of particular relevance in understanding how to undertake this approach, focusing on issues related to ‘insider/outsider’; debates about authorial voice; time commitment; and evaluation. This article is not intended as a ‘how-to’ but does include some excellent references regarding how to properly conduct ethnographic research.