The number one driver of consumer demand for beef and beef products is taste. The beef industry continuously measures consumer perceptions of beef and performance of beef products against evolving… Click to show full abstract
The number one driver of consumer demand for beef and beef products is taste. The beef industry continuously measures consumer perceptions of beef and performance of beef products against evolving consumer expectations. In order to maintain consumer preference for beef taste attributes, the industry has dedicated years of meat science research to improve its product and measure its progress. This session will share the outcomes of both technical and consumer research focused on beef palatability.
               
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