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Promoting smoking cessation among community-living female smokers by training smoking cessation and reduction ambassadors.

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Background Females are less willing than males to seek help from smoking cessation services; the present study examined how the use of these services by females could be enhanced by… Click to show full abstract

Background Females are less willing than males to seek help from smoking cessation services; the present study examined how the use of these services by females could be enhanced by training young female ambassadors to deliver a brief intervention. Methods We collaborated with the Hong Kong Girl Guides Association. Fifty of the association's Girl Guides served as smoking cessation and reduction ambassadors to deliver a brief intervention to at least two female smokers. The effectiveness of the intervention was evaluated by a one-group pre-test and repeated post-test design. We undertook data collection at baseline and at 1, 3 and 6 months. Results In all, 106 female smokers received the brief intervention. At 6-month follow-up, the self-reported abstinence was 12.2%; the biochemically verified prevalence of quitting was 5.7%. Approximately 7% of participants were motivated to use smoking cessation services between baseline and 6 months. Conclusions This study supports the effectiveness of a brief intervention in promoting smoking cessation for community-living female smokers in Hong Kong. However, the intervention could be enhanced by further promoting the use of smoking cessation services to female smokers.

Keywords: female smokers; cessation reduction; smoking cessation; cessation; brief intervention

Journal Title: Journal of public health
Year Published: 2019

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