"The systematic cultural adaptation of a UK public health cancer awareness raising programme for Malaysia: the Be Cancer Alert Campaign"

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We used a cultural adaptation framework and local partnership working in Malaysia to translate and implement an established cancer awareness-raising mass media campaign. Click to show full abstract

We used a cultural adaptation framework and local partnership working in Malaysia to translate and implement an established cancer awareness-raising mass media campaign.

Keywords: malaysia; awareness raising; cancer awareness; cultural adaptation; cancer

Journal Title: Translational Behavioral Medicine
Year Published: 2019

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