LAUSR

Purpose The purpose of this article is to discuss gaps and key challenges facing higher education in Thailand with reference to the implementation of the policy of Thailand 4.0 adopted by the Royal Thai government. Design/methodology/approach In-depth interviews were conducted with Thai government officials, university administrators and faculty members to formulate the concept of a creative society in Thailand. Documentary analysis of university policy documents was used to investigate the roles and practices of universities in fostering creativity and innovation. Questionnaire surveys were used to obtain views of university administrators and faculty members on the existing roles and practices of Thai university in promoting a creative society, and their level of expectation towards the roles and practices required to promote a creative society. Priority Need Index (PNI) and One-way ANOVA were used to identify the gaps and challenges of Thai higher education in promoting a creative society. Findings The...